Managing Customer Relationships
Customer Relationship Management software helps a company find, acquire and keep customers. Salespeople used to maintain lists of contacts using paper Rolodexes, then they moved on to Microsoft's Excel and Outlook. While these software programs can do the job, they have limited functionality and make it difficult to leverage customer information across the organization.
A collaborative CRM solution, such as ACT! for Notes, improves both the effectiveness and efficiency of the salesforce, enabling companies to maximize productivity and leverage their customer databases.
As can be seen in the chart, a CRM system allows customer information to be shared throughout the company.
Have you ever called into Customer Support and found that you had to repeat your product history each time? This helps to prevent that